Apple may be gearing up to build its own proprietary mobile payment system. That’s according to a study titled “Mobile Payments — Blue Paper Revisit, EMV in Focus” from Morgan Stanley’s Research group in Europe. “It makes sense that they would. It would give them more control. Apple has more than 400 million credit cards on file just from iTunes alone. That gives them serious position to be in this space,” said the executive who declined to be named. While the Morgan Stanley study primarily covered the mobile payment ecosystem as a whole, two paragraphs singled out Apple and posited that it is in an ideal position to go ahead and produce its own system. “If you think about it, Apple is already, de facto, in the mobile payment space.”
From Venture Beat 17 April, by Richard Byrne. Edited and condensed by Marco Gervasi for AQOS.
Full article at: http://venturebeat.com/2014/04/17/apple-has-all-the-ingredients-to-cook-up-a-massive-mobile-payment-system-morgan-stanley-says/
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